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 Connecting Your Tech, Processes, and People 

 

 Concept helps teams connect HubSpot, Salesforce, and the systems around them, so customer data stays clean, automation works, and reporting holds up as you scale.
As a HubSpot and Salesforce partner, we support a variety of native and custom integrations.

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HubSpot and Salesforce Integration Implementation

Our team can implement, customize, and configure the HubSpot and Salesforce integration, to ensure you get the most out of both platforms.

Training and Onboarding

As an official partner of both platforms, we are well-poised to provide training and onboarding services designed to reinforce your business processes and the management of the integration.

Management & Administration

Whether just wrapping up a new implementation or if you have an existing integration up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.

Partner With Our Integrated Team

The HubSpot and Salesforce integration is a powerful tool, but working with a great team can help fit it to your needs and processes for that “just-right” feeling.

Integrations We Support

HUBSPOT INTEGRATIONS

CRM & Advertising

HubSpot + Google Ads

Sync leads, conversions, and audiences so ad targeting and ROI reporting stay aligned with what’s happening in the CRM. Use it to tighten attribution and improve handoff from paid search to sales. 

Automation & Workflow

HubSpot + Zapier

Connect HubSpot to the rest of your stack with controlled workflows, including enrichment, alerts, and operational handoffs. Best when you need speed and flexibility without a custom build. 

eCommerce & CRM

HubSpot + Shopify

Sync orders, customers, and abandoned carts for better segmentation, automation, and closed-loop reporting. Concept can extend what the native app can’t. 

SALESFORCE INTEGRATIONS

Core CRM Integration

HubSpot + Salesforce

Most teams add HubSpot to power marketing on top of Salesforce. Getting the sync right takes experience on both sides, including troubleshooting, process alignment, and ongoing management. 

Automation & Workflow

Salesforce + Zapier

Automate cross-app workflows around pipeline and customer data, including task creation, notifications, and record updates. Ideal for teams that need lightweight automation between Salesforce and tools that don’t have strong native connectors. 

What You Get When Integrations Are Done Right

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Reliable Customer Data Synchronization

Field mapping, lifecycle stages, ownership, dedupe rules, and record associations are designed to match how your teams actually work. 
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Sales and Marketing Automation You Can Trust

Automations that fire when they should, stop when they shouldn’t, and don’t break every time a process changes. 
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Governed Access as Teams Scale

Clear definitions of systems of record, permissions, and “who can change what,” especially across CRM and marketing ops. 
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Reporting that Matches Reality

A single view of lead source, pipeline, and revenue impact, without spreadsheet patchwork. 

Choose the Right Integration Approach

Most “data sync failures” don’t come from the connector; they come from unclear ownership, mismatched objects, and missing monitoring. These three lanes help you choose a path that fits your stack and scale.

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Native Integration 

(BEST WHEN STANDARD OBJECTS ARE ENOUGH)

  • Fastest time-to-value
  • Strong for common sync needs
  • Requires governance to prevent field drift

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Middleware 

(WHEN YOU NEED LOGIC, ROUTING, AND MULTI-APP WORKFLOWS)

  • Great for enrichment, alerts, handoffs, and conditional automation
  • Adds observability and resilience

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CRM API Integration 

(WHEN YOU NEED PRECISION AND CONTROL) 

  • Best for custom objects, complex mapping, and strict rules
  • Built for scale, performance, and auditability

Common Integration Issues We Fix 

  • Duplicate records and mismatched lifecycle stages
  • Fields that stop syncing after process changes
  • Attribution gaps between marketing and sales systems
  • Broken automation caused by conflicting rules
  • “One-off” Zap workflows that became mission-critical
  • Reporting that can’t be trusted
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Integration FAQs

What’s the difference between a native integration and a custom API integration?

How do we avoid data sync failures?

Can you support HubSpot and Salesforce together?

What integrations do you support beyond these pages?

How long does an integration take?

Our Latest CRM Content 

Make Your Tech Stack Work Like One System

If your CRM is the source of truth, your integrations need to be built like infrastructure. Let’s map what you have, what you need, and the cleanest path to get there. 

HubSpot Implementation

Our team can implement HubSpot across your entire organization. Our process customizes and configures the platform based on your unique needs to ensure you get the most out of your Hub.

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Integrations 

Enhance your HubSpot by integrating other key systems and applications across your organization. Whether you’re planning to integrate a new app with your Hub, or an existing stack, we can help.

As a partner of both Salesforce and HubSpot, we are uniquely positioned to help you integrate these two powerhouse systems.
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Training and Onboarding

As an official Partner-Scaled Onboarding (PSO) agency, we can provide training and onboarding services designed to reinforce your business processes and integrate them with the tools available within HubSpot.

HubSpot Hubs Support

 

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Marketing Hub

Sales Hub

Service Hub
Drive revenue and streamline marketing efforts with tools that connect you to your audience effectively, all while optimizing investments with powerful analytics. Enhance productivity and customer connections with comprehensive sales tools, designed to scale with your organization’s growth. Build lasting customer relationships with a suite of service tools that streamline communication and enhance team productivity.

 

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CMS Hub

Operations Hub

Commerce Hub
Empower your marketing and development teams with a CMS that offers flexibility, security, and personalized customer experiences. Maintain clean, curated customer data and automate business processes for a unified view of customer interactions, delivering seamless experiences. Streamline your commerce operations with robust tools for billing, subscriptions, and revenue collection, integrated seamlessly with your CRM.

 

Management & Administration

Whether just wrapping up a new implementation or if you already have HubSpot up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.

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Partner With Our HubSpot Professionals

HubSpot is a powerful platform, but working with a great team can help it integrate with your needs and processes for that “just-right” feeling.

Our Technology Partners

In addition to our HubSpot partnership, we also proudly partner and have experience integrating additional solution providers to help our clients reach their business needs. 

Our Latest HubSpot Content