<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1333676407485327&amp;ev=PageView&amp;noscript=1">
Skip to content

Resources

Explore valuable resources to skyrocket your sales development. 

transition-bar

Blogs from the Experts at Concept

Stay ahead of industry trends, best practices, and the latest news around sales development, Salesforce and HubSpot, and digital marketing. Whether you're seeking practical advice or strategic guidance, our blogs are a go-to resource for marketing excellence.  
Learn how to optimize your content for ChatGPT, Perplexity, Claude

Optimizing Content for ChatGPT, Gemini, and Perplexity

| December 8, 2025

Search behavior is shifting from typed keywords to conversational, AI-generated answers. Engines like ChatGPT, Gemini, and Perplexity don’t crawl and..

Read More

Is AI stealing your organic traffic

Can AI Answers Steal Your Traffic? Here’s How to Stay Visible in the Age of Answer Engines

| December 8, 2025

The way people find information online is changing fast. Instead of clicking through pages of search results, users are turning to AI tools like..

Read More

Learn about the steps when creating HubSpot surveys

Using Surveys in HubSpot: Complete Guide to Customer Feedback

| December 8, 2025

Understanding what your customers think about your products, services, and overall experience is essential for business growth. HubSpot's survey..

Read More

Subscribe Today

transition-bar

Case Studies

Dive into our collection of case studies and learn how businesses like yours have achieved remarkable results through our tailored strategies and innovative solutions. 
resources-case-study-jcb

Overcoming Challenges

Read how Concept worked with JCB to overcome dealer network lead generation management and brand awareness challenges with an outreach sales strategy that leveraged outbound calls and emails.

 

Download

resources-case-study-panalpina

Grow New Prospects

Read about Concept and Panalpina’s partnership to grow new prospects, manage leads, and generate more revenue through outbound calling to identify essential qualifiers within key accounts.

 

 

Download

resources-case-study-hodge

Improved Communications

Learn how Concept and Hodge partnered to improve communications for several key business areas using CRM technology - new/used inventory, rental inventory, credit applications, and demo requests.

Download

resources-case-study-winter-park-cycle-ecommerce

Grow eCommerce Sales

See how Concept and Winter Park Cycle’s partnership to grow eCommerce sales through paid search, display advertising, and Google Merchant Center, led to record sales in 2023.

Download

transition-bar

Check Out Our Latest Videos

From B2B lead generation tips and tricks to improving CRM utilization, our videos cover all things sales, marketing, and CRM.   
resources-redefined-video

Redefined

Concept, a full-service sales development agency, is redefining sales development through our partnerships with our clients through design, implementation, and execution of their B2B sales and marketing strategies.

 

 

Download

resources-about-concept-video

About Concept

Concept is your lead generation expert with over 20 years of full-funnel, lead management experience. We help your company grow with custom CRM consulting, appointment setting services, and full service marketing solutions.

Download

choosing-right-partner-resources

The Right Partner

Need a proven lead generation partner? Our video highlights five crucial selection criteria, ensuring optimal outcomes. Discover how our team collaborates with businesses for superior lead generation and insights.

Download

transition-bar

Bite-Sized Information

For quick, bite-sized information, check out our infographics. We include tips, tricks, and ways to overcome various sales and marketing challenges.  
resources-summer-sales-slump-infographic

Avoid Summer Sales Slump

Download

resources-tips-selecting-crm-infographic

Selecting
a CRM Agency

Download

resources-b2b-lead-gen-infographic-2

B2B Lead Gen Call Approach

Download

seo-basics-infographic

9 Tips for Successful SEO

Download