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Outbound Lead Generation & Appointment Setting

“We open the door, You close the deal…”

With over 20 years of experience in providing sales-qualified appointments, Concept has been a pioneer of outsourced lead generation and sales development for B2B companies. 

Request a Discovery Call

We Generate Qualified Sales Appointments

Our expertise and innovative spirit in sales development have consistently provided our partners with a decisive edge. We take the lead generation heavy lifting off your sales team, allowing them to focus on nurturing relationships and closing the opportunities we generate. By partnering with companies that may have overlooked lead generation or are unsatisfied with their current results, we provide the expertise and appointment setting support needed to drive new business and boost your pipeline.

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Step 1: 

Develop

Define ICP and strategic markets

Build targeted list

Develop appointment setting playbook

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Step 2: 

Engage

Confirm decision-makers 

Gather insights through targeted outreach

 

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Step 3: 

Generate

Develop appointment setting playbook

Understand needs and apply solutions

Close for appointments

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Step 4: 

Nurture

Maintain engagement with prospects until the timing is right

 

 

A Team Obsessed with the Right Process

Concept has enriched businesses across a spectrum of industries. While we pride ourselves on crafting unique strategies tailored to each client's specific needs, the underlying principles of our approach remain constant.

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Industry-Adaptive Strategic Planning

Our journey with each client begins with a deep dive into understanding their Ideal Customer Profile, regardless of the industry. From this foundation, we craft customized campaigns that not only meet but exceed the strategic objectives.

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Expert-Led Precision in Outbound Lead Nurturing

Our methodology leverages the seasoned expertise of our professionals, combined with cutting-edge tools, to deploy a sophisticated multi-channel outreach strategy. This approach ensures widespread engagement across various platforms, nurturing leads towards conversion.

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Continuous Optimization and Detailed Reporting

Adapting to real-time data and feedback, our approach allows for ongoing refinement, ensuring our methods not only stay relevant but also lead industry standards.

Give Your Sales Team the Easy Button

Having Concept handle nurturing all prospects, it frees up your team to focus on closing the sale and expanding with current customers.

Outsource Lead Generation

Concept works with companies who have not focused on or are dissatisfied with their lead generation outcomes. Often this is due to existing sales teams being concentrated on managing existing accounts and/or not interested in prospecting. Concept offers the support and expertise needed to pursue new business opportunities.

We provide a solution for addressing common sales challenges, offering solutions for:

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Expanding Market Reach

We engage with companies looking to grow their market reach by identifying and tapping into new customer segments or geographical areas. Our specialized team collaborates with you to diversify revenue streams and strengthen your position within the industry, driving increased sales and profitability.
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Venturing into New Markets

We work with companies aiming to expand into new markets by developing tailored strategies to evaluate opportunities and understand customer needs. By leveraging the expertise of our specialized teams, we collaboratively engage and capture new customer segments for effective market growth.
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Product Launch Sales Support

We partner with companies to strategically launch new products or services, crafting targeted strategies that introduce offerings to the market. By working collaboratively with specialized teams, we effectively engage and capture potential customers, ensuring successful market entry.
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Territory Takeover

We team up with companies interested in territory takeovers by crafting strategy to expand into new regions. We collaboratively utilize the expertise of specialized teams to engage and capture the local market effectively
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Customer Cross-Sell

We align with companies to enhance customer cross-selling by crafting targeted strategies that promote additional products or services to existing clients. We effectively identify opportunities and fulfill customer needs, driving deeper engagement and increased value.
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Tradeshow Campaign

We work with companies to manage leads from tradeshow campaigns by crafting strategies that set appointments during the event and develop targeted follow-up actions. Collaborating with specialized teams, we guide leads from initial post-event interest to becoming fully qualified sales opportunities, ensuring maximum engagement and results.

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Customer
Re-engagement

We collaborate with companies to develop customer re-engagement campaigns that target past customers. By leveraging the expertise of specialized teams, we craft personalized communication and exclusive offers to reignite interest and encourage repeat business, driving stronger customer relationships and long-term value.
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New Sales Rep Onboarding

We work alongside companies to support new sales reps by developing strategies that keep their calendars full of qualified sales appointments. Our specialized teams work alongside them to streamline prospecting efforts, ensuring they effectively engage and convert new opportunities.
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Partnership Development

We engage with manufacturers to expand their network of reps and sales agencies by crafting strategies that proactively reach out to potential partners. Through the collaborative efforts of specialized teams, we present the value of partnership and build strong relationships, driving increased market penetration and new sales opportunities.


Meet Some of Our Sales Development Leaders

 

Jason Wisener

Director, Sales Development Operations

Kyle Moles

Key Account Manager

Sean Kroner

Account Manager

Adrienne Compton

Sales Development Manager

Erica Quinones

Sales Development Manager

Enhancing Sales Team Productivity

By taking on the initial stages of the sales cycle, including lead generation and appointment setting, Concept frees your sales team to focus on closing deals. This division of labor increases overall productivity, allowing sales professionals to dedicate their efforts to what they do best.

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Wondering What It's Like to Work with Concept?

If you are looking to outsource your outbound calling and business development, I highly recommend  Concept. It will end up costing your company more money to hire the wrong people internally than to make the right choice in outsourcing!

Vinnie Rocco

General Manager | Amcast

Tremendous partners and great customer service! The entire team at Concept has been a pleasure to work with. They are truly vested in the project, take pride in their work, and in the success of our company. 

Robyn Hyra

Director, Corporate Training | R2 Logistics

Concept was very proactive in the Salesforce implementation to ensure that the system met our objectives. They were also very responsive to making changes to accommodate various users. From our experience, Concept Services is highly recommended.

Pete Voss

President | Voss Equipment, Inc.

Excellent strategic partner!

We've been working with Concept for several years and their depth of knowledge across CRM/Martech continues to impress. From process improvement to implementation, we couldn't have asked for more in a strategic partner.

Eric J.

| SelmanCo

SLUNKS loves John and Hayden with Concept!!!

Managing a small business, one requires many hats. We were excited this year to take on HubSpot to manage our many avenues that we facilitate each day. John worked with me through the entire Onboarding process and I could not be more grateful for his detailed approach and ability to teach and wait as I was learning the intricate process that will change the trajectory of our operational systems. Hayden also was an incredible asset serving alongside John and we appreciate the patience and hard work given on their end as we are navigating and executing our small business needs!!

Nickie H.

| Slunks

Great experience

Great experience working with John on onboarding Sales Hub. We look forward to working with Concept as we expand our use of HubSpot.

Quentin M.

| eGourmet Solutions

Exceptional strategic partner

We've partnered with the Concept team for nearly two years, and their extensive knowledge and expertise in HubSpot and other platforms like Salesforce is impressive. They have a solid grasp of how our various Martech stack components work together and consistently offer proactive solutions. Since teaming up with them, our systems and processes have significantly improved. Truly an amazing team.

Eva R.

| Episource

HubSpot Implementation

Our team can implement HubSpot across your entire organization. Our process customizes and configures the platform based on your unique needs to ensure you get the most out of your Hub.

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Integrations 

Enhance your HubSpot by integrating other key systems and applications across your organization. Whether you’re planning to integrate a new app with your Hub, or an existing stack, we can help.

As a partner of both Salesforce and HubSpot, we are uniquely positioned to help you integrate these two powerhouse systems.
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Training and Onboarding

As an official Partner-Scaled Onboarding (PSO) agency, we can provide training and onboarding services designed to reinforce your business processes and integrate them with the tools available within HubSpot.

HubSpot Hubs Support

 

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Marketing Hub

Sales Hub

Service Hub
Drive revenue and streamline marketing efforts with tools that connect you to your audience effectively, all while optimizing investments with powerful analytics. Enhance productivity and customer connections with comprehensive sales tools, designed to scale with your organization’s growth. Build lasting customer relationships with a suite of service tools that streamline communication and enhance team productivity.

 

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CMS Hub

Operations Hub

Commerce Hub
Empower your marketing and development teams with a CMS that offers flexibility, security, and personalized customer experiences. Maintain clean, curated customer data and automate business processes for a unified view of customer interactions, delivering seamless experiences. Streamline your commerce operations with robust tools for billing, subscriptions, and revenue collection, integrated seamlessly with your CRM.

 

Management & Administration

Whether just wrapping up a new implementation or if you already have HubSpot up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.

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Partner With Our HubSpot Professionals

HubSpot is a powerful platform, but working with a great team can help it integrate with your needs and processes for that “just-right” feeling.

Our Technology Partners

In addition to our HubSpot partnership, we also proudly partner and have experience integrating additional solution providers to help our clients reach their business needs. 

Our Technology Partners

We proudly partner and have experience integrating additional solution providers to help our clients reach their business needs. 

Why Concept?

At the heart of Concept's success is a powerful trifecta: our refined process, an expert and seasoned team, and our unwavering commitment to disciplined and ongoing prospecting. It's this synergy that ensures our strategies are not just effective but consistently ahead of the curve, tailored to meet the diverse needs of our clients across various industries.

Let us be the force behind your sales development, enabling you to concentrate on closing deals and driving unparalleled success.

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Our Latest Sales Content 

We Open the Door.

You Close the Deal.