AI Blog Generation - one of the many new features available in HubSpot's Content Hub - is an AI-powered tool that acts as a content generator injected with keyword and SEO insights. Content strategists can now leverage this tool to not only streamline content generation and ideation, but also to understand the difficulty of the keywords they are trying to rank for, the monthly search volume, and the type of intent those keywords reflect. Let's dig in.
How Does AI Blog Generation in HubSpot's New Content Hub Work?
Building Your Blog
To get started, the AI Blog Generator will ask a few prompts regarding the content you are writing. These include the blog topic or idea, the keyword(s), the country where your target audience is located, and the HubSpot blog you would like to publish it to.
Similar to the way providing more information to ChatGPT results in better answers, the AI Blog Generation tool is powered by the context you provide. Providing this tool with plenty to work with upfront will only result in better work product and time savings, so it is worth ensuring your setup is done well. To set yourself up for further success, you should implement the Brand Voice tool first, as it will help guide the voice this content is written in.
HubSpot's AI Blog Generator in Action
Once you have set up your brand voice and provided the tool with the appropriate prompts, HubSpot's AI Blog Generator will first take you to an SEO insights page which can be seen in the image below.
These insights - powered by Semrush - help ensure that the content you are writing can realistically appear in search engine results, and provide insight into the traffic you can expect if you do rank.
These insights include:
Monthly Search Volume (MSV)
The average number of times a specific search query is entered on a search engine per month.
Difficulty to Rank
This is a metric that measures the SEO effort it would take for your content to rank organically in the top 10 results on Google for a certain keyword.
Keyword Intents
Google uses keyword intent to determine what should appear for which searches. So searchers can get to the pages that can best address their queries.
Additionally, these insights come with variations of your title and keyword phrases to give you options based on the metrics above.
From here, the AI Blog Generation tool in HubSpot's Content Hub will provide an outline of the content, including editable paragraph headers. Once these are reviewed and edited to your liking, hit the generate button and watch the magic happen.
Should I Use AI-Generated Content?
To start, there is nothing wrong with using AI to help streamline your content process. In fact, because of the structured prompts and layered tools in Content Hub, that statement is probably even more true. However, based on what we saw from Google's update in March, you should be diligent in your review.
In general, it is important to review your content for quality, accuracy, clarity, and the "human-factor". This will help keep your readers engaged, avoid spammy keyword stuffing, and result in a better experience for you and your audience.
HubSpot's AI Blog Generation tool is a valuable asset for any marketing team looking to streamline their content creation process and take advantage of rich search engine insights. If you are looking to learn more about AI Blog Generation in HubSpot's Content Hub, or any other features, our CRM team is trained on this new hub and here to help. Contact us, today.