We Open the Door. You Close the Deal.


Concept’s B2B blog for material handling, construction, supply chain, & other businesses focuses on sales development, digital marketing, and CRM tips & tricks

Lead Scoring Model Essentials: Three-Part Primer

6 minutes read

Sales teams are focused on turning opportunities into either closed-won or closed-lost deals. But every lead that your company has didn’t come in is an opportunity. So how does your business weed through the good leads and the bad leads? Most companies struggle with how best to identify and progress leads through their sales funnel – from information-qualified lead (IQL) to marketing-qualified lead (MQL) to SQL. Through an effective and targeted lead scoring model, you can focus your sales...

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21 Sales and Marketing Trends to Focus on in 2021

20 minutes read

We all know that 2020 was a year of change that affected every industry in the global marketplace, and it's particularly true for those that work in sales and marketing.  We were forced to evolve the way we engage with our customers.  Some of these abrupt changes brought new challenges, and others forced an evolution that was long overdue.


2021 will be a year of experimentation to adapt to this new environment, and will usher in a new era sales and marketing for B2B organizations. Kick...

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How Using Salesforce Chatter Can Improve Internal Communication

5 minutes read

As someone who has been working in Salesforce for ten plus years and has consulted and implemented Salesforce into many organizations, I thought I had a handle on Chatter. It often is made fun of, the “social media” of Salesforce, and until recently, I agreed with that. Boy, was I wrong. First, a little background on what Chatter (technically) is and how long it has been around.

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4 Tips on Selecting the Best CRM Partner

3 minutes read

Technology is constantly changing and quickly. Who would have thought that computers would become so compact and mobile? Networks for businesses used to take up large rooms and now can be hosted via a cloud service.

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