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Bound | Concept Blog

Concept’s B2B blog that focuses on sales development, digital marketing, and CRM tips & tricks

HubSpot's Smart Sales Playbook [Updated 3/05/2024]

For sales leaders looking to create repeatable, scalable, and reportable processes, HubSpot's Sales...

Understanding Salesforce’s Seller Home

If you’ve logged into your Salesforce recently and come across a new home page, you haven’t done...

Evaluating the Lifetime Value of a Customer for ROI

As an experienced lead generation and business development agency, we understand that acquiring new...

Integrating Paid Social Advertising and Programmatic Media

While programmatic and social media advertising operate differently, marketers can leverage both to...

Sales Are Down - What Can I Do?

Companies everywhere are experiencing the same problem - sales are down. The reason for this varies...

An Overview of HubSpot Sales Hub  [Updated 1/16/2023]

HubSpot Sales Hub, a powerful and easy-to-use suite, has an arsenal of tools and features to help...

Using Sequencing in Your Sales Programs

Sales sequences - also referred to as sales cadences - can be a powerful tool for boosting...

How to Use Programmatic Video Ads

Programmatic video advertising has taken one of the most engaging content forms and revolutionized...

An Overview of Salesforce Marketing Cloud [Updated 12/19/2023]

Salesforce continues to dominate the CRM world with its cloud-based system catering to various...

Creating and Using HubSpot Email Templates [5 Example Templates]

Creating and using HubSpot’s email templates - found within the conversations tab - saves your team...

What are Programmatic Display Ads?

Display and programmatic advertising have been common words in the paid media space for a couple of...

An Overview of HubSpot’s Marketing Hub [Updated 11/28/2023]

HubSpot's Marketing Hub continues to be a powerhouse, empowering marketers to streamline their...