Concept Blog

Building a B2B email marketing campaign, 4 steps.

87% of B2B marketers say email is one of their top free organic distribution channels.*

Which Marketing Automation Platform Should You Use?

Technology is quickly evolving for sales and marketing teams – just like in our daily lives....

3 Key Components of Lead Generation

We’ve all heard the saying, “being at the right place at the right time”. Which rings true for...

Make the Most of Email Nurture Campaigns

“On average, it takes 16 touches to qualify a lead”

- Lauren Zak, Concept’s Director of Account...

7 Fresh Features from HubSpot & Salesforce

HubSpot and Salesforce are some of the most efficient and user-friendly CRM tools out there. They...

Inspiring Effective Sales

Sales is dynamic. It’s the bottom line and drives everything. 

We need it, we need more of it, and...

Sales Funnels & Lead Nurturing: A Tale of a Sales Lead - Part 2

We left off in Part 1 discussing some pitfalls companies run into with needing more sales leads or...

Do You Need More Leads or More Sales? A Tale of a Sales Lead - Part 1

Taking Your Lead Generation to the Next Level

I am not talking about referrals or leads from existing customers. I am talking about new leads...

CRM Adoption Program

One of the most common questions we get regarding CRM at Concept is: “How do I get my team and...

Lead Scoring Model Essentials: Three-Part Primer

Sales teams are focused on turning opportunities into either closed-won or closed-lost deals. But...

21 Sales and Marketing Trends to Focus on in 2021

We all know that 2020 was a year of change that affected every industry in the global marketplace,...