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Concept Blog

Concept’s B2B blog that focuses on sales development, digital marketing, and CRM tips & tricks

7 Fresh Features from HubSpot & Salesforce

HubSpot and Salesforce are some of the most efficient and user-friendly CRM tools out there. They...

Inspiring Effective Sales

Sales is dynamicIt’s the bottom line and drives everything. 

We need it, we need more of it, and...

Sales Funnels & Lead Nurturing: A Tale of a Sales Lead - Part 2

We left off in Part 1 discussing some pitfalls companies run into with needing more sales leads or...

Taking Your Lead Generation to the Next Level

I am not talking about referrals or leads from existing customers. I am talking about new leads...

CRM Adoption Program

One of the most common questions we get regarding CRM at Concept is: “How do I get my team and...

Lead Scoring Model Essentials: Three-Part Primer

Sales teams are focused on turning opportunities into either closed-won or closed-lost deals. But...

21 Sales and Marketing Trends to Focus on in 2021

We all know that 2020 was a year of change that affected every industry in the global marketplace,...

How Using Salesforce Chatter Can Improve Internal Communication

As someone who has been working in Salesforce for ten plus years and has consulted and implemented...

4 Tips on Selecting the Best CRM Partner

Technology is constantly changing and quickly. Who would have thought that computers would become...

Five Ways to Implement a Lead Management Program

So you’ve made the decision to specialize your sales operation with a dedicated prospecting and...

Summer 2020 Salesforce & HubSpot CRM Updates

If your business is utilizing Salesforce or HubSpot then you are already well aware of the bevy of...