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Concept Blog

Concept’s B2B blog that focuses on sales development, digital marketing, and CRM tips & tricks

How to Develop a Quarterly Marketing Plan

When it comes to developing a quarterly digital marketing plan, it’s important to understand your...

Building a B2B Email Marketing Campaign [4 steps]

If you are interested in building your next B2B email marketing campaign or assessing how your team...

Which Marketing Automation Platform Should You Use?

Technology is quickly evolving for sales and marketing teams – just like in our daily lives....

3 Key Components of Lead Generation

We’ve all heard the saying, “being at the right place at the right time”. Which rings true for...

Make the Most of Email Nurture Campaigns

“On average, it takes 16 touches to qualify a lead”

- Lauren Zak, Concept’s Director of Account...

7 Fresh Features from HubSpot & Salesforce

HubSpot and Salesforce are some of the most efficient and user-friendly CRM tools out there. They...

Inspiring Effective Sales

Sales is dynamicIt’s the bottom line and drives everything. 

We need it, we need more of it, and...

Sales Funnels & Lead Nurturing: A Tale of a Sales Lead - Part 2

We left off in Part 1 discussing some pitfalls companies run into with needing more sales leads or...

Taking Your Lead Generation to the Next Level

I am not talking about referrals or leads from existing customers. I am talking about new leads...

CRM Adoption Program

One of the most common questions we get regarding CRM at Concept is: “How do I get my team and...

Lead Scoring Model Essentials: Three-Part Primer

Sales teams are focused on turning opportunities into either closed-won or closed-lost deals. But...