Using Sequencing in Your Sales Programs
Sales sequences - also referred to as sales cadences - can be a powerful tool for boosting...
Bound | Concept Blog
Concept’s B2B blog that focuses on appointment setting and sales development, digital marketing, and CRM tips & tricks
How to Use Programmatic Video Ads
Programmatic video advertising has taken one of the most engaging content forms and revolutionized...
An Overview of Salesforce Marketing Cloud [Updated 12/19/2023]
Salesforce continues to dominate the CRM world with its cloud-based system catering to various...
Creating and Using HubSpot Email Templates [5 Example Templates]
Creating and using HubSpot’s email templates - found within the conversations tab - saves your team...
What are Programmatic Display Ads?
Display and programmatic advertising have been common words in the paid media space for a couple of...
An Overview of HubSpot’s Marketing Hub [Updated 11/28/2023]
HubSpot's Marketing Hub continues to be a powerhouse, empowering marketers to streamline their...
Creating and Using Your Outbound Sales Script
In the world of sales, where every interaction counts, having a well-crafted outbound sales script...
Defining and Using MQLs and SQLs During Inbound & Outbound Lead Generation
The journey from capturing initial interest to sealing a deal involves several stages in lead...
Which Programmatic Ad Platforms Are Best?
When it comes to programmatic media, we can typically break these tools into two categories: demand...
An Overview of Salesforce [Updated 10/09/2023]
A CRM (Customer Relationship Management) system is a vital tool for organizations seeking to...
Search Engine Optimization and AI Optimization: What is the Difference?
The digital content guru Neil Patel has officially done the work we all needed, to reveal ...
Creating and Using Your Ideal Customer Profile (ICP)
When approaching any kind of account-based sales or marketing effort, understanding your audience...