Turn More MOFU Leads into Sales with The Right CRM Strategy
The middle of the funnel (MOFU) is where good leads often go to die. By this point, you’ve already...
Bound | Concept Blog
Concept’s B2B blog that focuses on appointment setting and sales development, digital marketing, and CRM tips & tricks
Mapping the Supply Chain Buyer Journey for Better Cold Calls
Cold calling in the supply chain industry isn’t just about reaching the right contact; it’s about...
How Technology Can Streamline BOFU Efforts
Closing a deal doesn’t just depend on what your sales team says; it depends on what your systems...
Closing More Deals: Best Practices for an Effective BOFU
You’ve qualified your lead, educated them, and guided them down the sales funnel. Now comes to...
How to Identify and Address Leaks in the MOFU
When it comes to B2B sales, the middle of the funnel (MOFU) is where good leads can go to die. It’s...
How Sales and Marketing Teams Can Navigate Times of Financial Uncertainty
When the economy starts to shift, companies often look inward, tightening budgets, re-evaluating...
How To Improve Lead Quality Between SDRs and Account Managers
In a modern B2B sales organization, synergy between Sales Development Representatives (SDRs) and...
Common Pitfalls in TOFU Lead Nurturing (And How to Avoid Them)
Lead nurturing doesn’t start after someone fills out a form; it begins the moment a potential...
How Content Marketers Can Use AI to Write Content That Actually Works
The rise of artificial intelligence has transformed how marketing teams approach content creation....
Appointment Setting Benchmarks in Industrial Sales: What 2.3% Conversion Really Means
When it comes to industrial sales, numbers matter. Benchmarks help sales leaders understand...
Data-Enriched ICPs for Capital Equipment Manufacturers
Capital equipment sales are complex and include long cycles and high stakes. You’re not just...
Driving TOFU Success: Strategies to Increase Lead Generation
The top-of-the-funnel (TOFU) plays a vital role in fueling your sales engine. Without a steady...