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Concept.Blog

Concept’s B2B blog for material handling, construction, supply chain, & other businesses focuses on sales development, digital marketing, and CRM tips & tricks

Five Ways to Implement a Lead Management Program

4 minutes read

So you’ve made the decision to specialize your sales operation with a dedicated prospecting and lead management function; now how do you get buy-in and adoption from your sales team?

 

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Summer 2020 Salesforce & HubSpot CRM Updates

5 minutes read

If your business is utilizing Salesforce or HubSpot then you are already well aware of the bevy of tools at your disposal. Update season is here, and we wanted to share some changes made to make these tools even better.

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How to Get Past the Gatekeeper Series – 5 Ways Tone Is Your Tool

4 minutes read

Tone sets a mood and a mood sets an atmosphere. Tone does not simply reflect having a bad attitude. Tone can help create a diverse array of positive attitudes through pitch and inflection that you can use to your advantage. A positive and confident tone helps not merely in one’s personal life but also in his or her work life. A poised tone, especially in the work life of a sales development representative (SDR), is an essential tool when it comes to getting past gatekeepers since they cannot...

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Four Essential Work Traits of a Successful Remote SDR

5 minutes read

In the B2B appointment setting world, learning to navigate a work-from-home landscape and deliver high-quality results is the – dare I say – new norm for sales development reps (SDRs) throughout sales and marketing organizations. As business leaders continue to forecast and plan for long-term success, conversations about reducing office space footprints are being held as many believe committing to remote models are the future. However, this workplace shift can have a tremendous impact not...

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