Concept Celebrates #20YearsofLeadGen
This February marks our 20th anniversary.
Twenty years ago, a {concept} emerged from our founder...
Concept Blog
Concept’s B2B blog that focuses on sales development, digital marketing, and CRM tips & tricks
2022 Lead Generation Trends to Focus On
The pandemic has shaken up everything we thought we knew about the B2B world. If you were following...
How to Develop a Quarterly Marketing Plan
When it comes to developing a quarterly digital marketing plan, it’s important to understand your...
Building a B2B email marketing campaign, 4 steps.
87% of B2B marketers say email is one of their top free organic distribution channels.*
Which Marketing Automation Platform Should You Use?
Technology is quickly evolving for sales and marketing teams – just like in our daily lives....
3 Key Components of Lead Generation
We’ve all heard the saying, “being at the right place at the right time”. Which rings true for...
Make the Most of Email Nurture Campaigns
“On average, it takes 16 touches to qualify a lead”
- Lauren Zak, Concept’s Director of Account...
7 Fresh Features from HubSpot & Salesforce
HubSpot and Salesforce are some of the most efficient and user-friendly CRM tools out there. They...
Inspiring Effective Sales
Sales is dynamic. It’s the bottom line and drives everything.
We need it, we need more of it, and...
Sales Funnels & Lead Nurturing: A Tale of a Sales Lead - Part 2
We left off in Part 1 discussing some pitfalls companies run into with needing more sales leads or...
Taking Your Lead Generation to the Next Level
I am not talking about referrals or leads from existing customers. I am talking about new leads...