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Concept Blog

Concept’s B2B blog that focuses on sales development, digital marketing, and CRM tips & tricks

Four Reasons to Outsource Lead Management

Are you thinking of outsourcing your lead management efforts?

You’re not the only one. Managing...

Pipeline Progression: It’s a Marathon, Not a Sprint

The Lead Marathon

Turning leads into closed-won deals is a marathon, not a sprint. Even if a...

Tips to Turn Feuding Forces into a Revenue Power Couple

The relationship status of Sales & Marketing has always been…complicated.

From communication...

What’s Marketing to a Non-Believer?

You’ve heard the story before – Sales-minded people push back on marketing because it has no clear...