Make the Most of Email Nurture Campaigns
“On average, it takes 16 touches to qualify a lead”
- Lauren Zak, Concept’s Director of Account...
Concept Blog
Concept’s B2B blog that focuses on sales development, digital marketing, and CRM tips & tricks
7 Fresh Features from HubSpot & Salesforce
HubSpot and Salesforce are some of the most efficient and user-friendly CRM tools out there. They...
Inspiring Effective Sales
Sales is dynamic. It’s the bottom line and drives everything.
We need it, we need more of it, and...
Sales Funnels & Lead Nurturing: A Tale of a Sales Lead - Part 2
We left off in Part 1 discussing some pitfalls companies run into with needing more sales leads or...
Taking Your Lead Generation to the Next Level
I am not talking about referrals or leads from existing customers. I am talking about new leads...
CRM Adoption Program
One of the most common questions we get regarding CRM at Concept is: “How do I get my team and...
Lead Scoring Model Essentials: Three-Part Primer
Sales teams are focused on turning opportunities into either closed-won or closed-lost deals. But...
21 Sales and Marketing Trends to Focus on in 2021
We all know that 2020 was a year of change that affected every industry in the global marketplace,...
How Using Salesforce Chatter Can Improve Internal Communication
As someone who has been working in Salesforce for ten-plus years and has consulted and implemented...
4 Tips on Selecting the Best CRM Partner
Technology is constantly changing and quickly. Who would have thought that computers would become...
Five Ways to Implement a Lead Management Program
So you’ve made the decision to specialize your sales operation with a dedicated prospecting and...