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Integration · Data quality

Salesforce + CloudingoManaged app via API

Integrate Salesforce and Cloudingo.

Finding, merging, and preventing duplicate records in Salesforce

Concept connects Cloudingo to your Salesforce org, configures duplicate-matching rules, and builds the automation that keeps your records clean. Clean data is the foundation of accurate reporting, reliable automation, and a sales engine your team can trust.

HubSpot and Salesforce Integration Implementation

Our team can implement, customize, and configure the HubSpot and Salesforce integration, to ensure you get the most out of both platforms.

Training and Onboarding

As an official partner of both platforms, we are well-poised to provide training and onboarding services designed to reinforce your business processes and the management of the integration.

Management & Administration

Whether just wrapping up a new implementation or if you have an existing integration up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.

Partner With Our Integrated Team

The HubSpot and Salesforce integration is a powerful tool, but working with a great team can help fit it to your needs and processes for that “just-right” feeling.

Use cases

What Concept sets up.

From the first connection to ongoing management, we configure Cloudingo around how your team actually captures and uses data. Below is what a typical engagement covers.

In addition to this knowledge and experience, we take pride in embedding ourselves in your team and designing bespoke solutions and processes. We work alongside our clients to create a platform that fits their business.

Setup01

Connection and Configuration

We connect Cloudingo to your Salesforce org and map it to your objects, fields, and record types.

Matching02

Matching Rules

We build filters that catch real duplicates without merging records that should stay separate.

Dedupe03

Automated Dedupe

We schedule cleanup jobs and set rules that merge or flag duplicates as they enter Salesforce.

Imports04

Import Protection

We configure import checks so duplicate records are caught before they reach your org.

Standardization05

Field Standardization

We normalize fields like company name, state, and mailing address so records stay consistent.

Monitoring06

Ongoing Management

We monitor data quality and adjust rules as your processes change.

Under the hood

What to know before you connect.

  • 01

    What is Salesforce and Cloudingo integration?

    Salesforce and Cloudingo integration connects Cloudingo’s deduplication and data-quality engine to a Salesforce org through the Salesforce API. Once connected, Cloudingo finds, merges, and prevents duplicate leads, contacts, accounts, and custom objects using matching rules you define. Cloudingo communicates with Salesforce through API calls, so your data is never stored or cached inside the platform.

  • 02

    Why clean Salesforce data matters for lead generation

    Duplicate records cause double outreach, skewed reporting, and wasted SDR time. When two reps work the same lead, your pipeline numbers stop reflecting reality. A deduplicated Salesforce org gives your team one accurate record per person and account, which makes routing, scoring, and forecasting dependable.

  • 03

    What you get from the integration

    One accurate record per lead, contact, and account; reporting and forecasting you can rely on; less manual cleanup for your admins; cleaner data for routing, scoring, and AI-driven workflows; and a documented set of rules your team can maintain.

  • 04

    Who this is for

    This service fits B2B teams running Salesforce as their system of record, especially those importing lists, capturing web form leads, or syncing data from marketing tools. If duplicate records are slowing your team or distorting your reports, a managed Cloudingo setup gives you a repeatable way to keep data clean. Concept is a Salesforce Consulting Partner and a Diamond HubSpot Solutions Partner, and we build and manage CRM data operations for B2B companies as part of our outsourced lead generation service.

Questions

Frequently asked questions.

What is Salesforce and Cloudingo integration?

Salesforce and Cloudingo integration connects Cloudingo's data-quality engine to your Salesforce org through the Salesforce API. Once connected, Cloudingo finds, merges, and prevents duplicate leads, contacts, accounts, and custom objects based on rules you set. The result is a single accurate record for each person and company in your CRM.

Is Cloudingo native to Salesforce?

Cloudingo is not a Salesforce-native application. It connects to Salesforce through API calls and processes your data without storing or caching it inside the platform. This lets it dedupe and clean records across leads, contacts, accounts, and custom objects from a separate interface.  

What does Cloudingo do in Salesforce?

Cloudingo finds and merges duplicate records, standardizes fields, and prevents new duplicates from entering Salesforce. It uses prebuilt and custom matching filters to detect duplicates, and it preserves notes, attachments, and relationships when records are merged. You can run cleanup jobs on a schedule or automate merges as records are created.

Can Cloudingo stop duplicates from web forms and imports?

Yes. Cloudingo checks incoming records against existing Salesforce data and can merge or flag duplicates as they are created. Its import checks compare upload files against your org so duplicate records are caught before they are added.

How long does a Cloudingo setup take?

Most implementations take a few weeks, depending on the size of your org and the complexity of your matching rules. Concept starts with a data assessment, then configures filters, automation, and import protection. We test the rules against your records before turning on automated merges.

Does Concept manage Cloudingo after setup?

Yes. Concept offers ongoing management that includes monitoring data quality, adjusting matching rules, and reviewing merge activity. This keeps your Salesforce data clean as your team, processes, and data sources change.

Connecting your tech stack.

Integrated systems are faster, more accurate, and give every team the same view of the customer. Curious about what systems we help connect?

View all integrations

Let's make connections

Bridge Salesforce, Cloudingo, and the rest of your tech stack.

Tell us what you're connecting and where it's breaking. We'll map the cleanest path.

HubSpot Implementation

Our team can implement HubSpot across your entire organization. Our process customizes and configures the platform based on your unique needs to ensure you get the most out of your Hub.

hubspot-implementation-services-concept

Integrations 

Enhance your HubSpot by integrating other key systems and applications across your organization. Whether you’re planning to integrate a new app with your Hub, or an existing stack, we can help.

As a partner of both Salesforce and HubSpot, we are uniquely positioned to help you integrate these two powerhouse systems.
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HubSpot Hubs Support

 

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Marketing Hub

Sales Hub

Service Hub

Drive revenue and streamline marketing efforts with tools that connect you to your audience effectively, all while optimizing investments with powerful analytics. Enhance productivity and customer connections with comprehensive sales tools, designed to scale with your organization’s growth. Build lasting customer relationships with a suite of service tools that streamline communication and enhance team productivity.

 

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operations-hub-icon commerce-hub-icon

CMS Hub

Operations Hub

Commerce Hub

Empower your marketing and development teams with a CMS that offers flexibility, security, and personalized customer experiences. Maintain clean, curated customer data and automate business processes for a unified view of customer interactions, delivering seamless experiences. Streamline your commerce operations with robust tools for billing, subscriptions, and revenue collection, integrated seamlessly with your CRM.

 

Our Technology Partners

In addition to our HubSpot partnership, we also proudly partner and have experience integrating additional solution providers to help our clients reach their business needs.