
Integrate Salesforce and PandaDoc

Automating Quotes, Agreements, Approvals, and Sales Documents Between Your CRM and PandaDoc
Although Salesforce offers native quoting and document tools, many organizations require more flexibility, customization, and operational control than standard functionality provides. As a PandaDoc Partner, Concept helps teams integrate Salesforce and PandaDoc to automate document generation, approvals, signatures, and downstream CRM processes.
Our team can help you use PandaDoc and Salesforce together to generate highly customized documents, automate workflows, manage approvals and redlines, and update CRM records automatically throughout the sales process.

Creating Documents from Salesforce Using PandaDoc
Generating documents directly from CRM data reduces manual work, improves accuracy, and speeds up the sales cycle. By integrating Salesforce and PandaDoc, we can automatically populate documents using lead, contact, account, opportunity, product, and custom object information.
Below are some common examples.
In addition to this knowledge and experience, we take pride in embedding ourselves in your team and designing bespoke solutions and processes. We work alongside our clients to create a platform that fits their business.
Meet Some of Our HubSpot Gurus
HubSpot and Salesforce Integration Implementation
Our team can implement, customize, and configure the HubSpot and Salesforce integration, to ensure you get the most out of both platforms.
Training and Onboarding
As an official partner of both platforms, we are well-poised to provide training and onboarding services designed to reinforce your business processes and the management of the integration.
Management & Administration
Whether just wrapping up a new implementation or if you have an existing integration up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.
Partner With Our Integrated Team
The HubSpot and Salesforce integration is a powerful tool, but working with a great team can help fit it to your needs and processes for that “just-right” feeling.
Generating NDAs and Legal Agreements from HubSpot
Sales and partnerships teams often need legal documentation generated quickly and consistently. Using PandaDoc and Salesforce, we can automatically create documents such as:
- NDAs
- MSAs
- Partnership agreements
- Vendor agreements
- Procurement documents
These documents can pull information directly from Salesforce records while supporting approval workflows, e-signatures, and in-document redlines.
Creating Statements of Work and Bespoke Agreements
Not every sales process fits into a standard quote template. Many organizations require customized documents that combine pricing, scope, timelines, deliverables, and legal language into a single agreement.
Our team can help create dynamic PandaDoc templates that generate:
- Statements of Work (SOWs)
- Service agreements
- Sales order documents
- Renewal agreements
- Custom client contracts
Using Salesforce opportunity data, PandaDoc can automatically populate these documents while still allowing for collaborative editing, approvals, and redlines before execution.
Building Highly Customized Quotes and Pricing Documents
Some sales teams require significantly more flexibility than standard Salesforce quotes allow. By integrating PandaDoc with Salesforce, we can help build highly customized quoting experiences that include:
- Optional line items
- Multi-document proposals
- Branded sales presentations
- Customized legal language
- Embedded approvals and signoffs
These documents can automatically sync with Salesforce opportunities, products, and pipelines while maintaining visibility for sales leadership and operations teams.
Automating Workflows Between Salesforce and PandaDoc
Beyond document creation, integrating PandaDoc with Salesforce enables automation throughout the sales and operational lifecycle.
In addition to this knowledge and experience, we take pride in embedding ourselves in your team and designing bespoke solutions and processes. We work alongside our clients to create a platform that fits their business.
Meet Some of Our HubSpot Gurus
Updating Salesforce Opportunity Stages Based on Document Activity
Document activity often represents critical sales milestones. Using PandaDoc and Salesforce together, we can automatically update opportunity stages when documents are:
- Sent
- Viewed
- Commented on
- Approved
- Signed
- Completed
This helps teams maintain accurate pipelines and improve forecasting visibility without requiring manual CRM updates.
Triggering Approval Processes and Internal Reviews
Many organizations require internal approvals before agreements can be finalized. Our team can configure workflows that route PandaDoc documents through approval chains based on:
- Deal size
- Contract type
- Legal language changes
- Territory or department
- Required signoffs
This allows teams to maintain compliance and operational consistency while reducing delays.
Managing Redlines and Collaborative Editing
Complex agreements often require negotiation and revision cycles. PandaDoc allows teams to manage in-document redlines, comments, and collaborative editing while maintaining visibility within Salesforce.
This creates a more streamlined experience for sales, legal, finance, and operations teams throughout the agreement process.
Syncing Data Between PandaDoc and Salesforce
Whether documents are generated from opportunities, leads, contacts, accounts, or custom objects, we can ensure that critical information flows bi-directionally between systems.
This includes syncing:
- Document status
- Signature dates
- Contract values
- Approval status
- Product information
- Renewal dates
- Custom field values
By keeping Salesforce updated automatically, teams gain better visibility across the customer lifecycle.
Why Use PandaDoc with Salesforce?
Integrating Salesforce and PandaDoc creates a faster, more flexible, and more scalable document process. Teams benefit from:
- Reduced manual data entry
- Faster agreement turnaround
- Improved sales visibility
- Automated approvals
- Better customer experience
- More flexible document generation
- Centralized reporting and tracking
As a PandaDoc Partner, Concept helps organizations design document workflows that align with their sales, legal, and operational processes.
In addition to this knowledge and experience, we take pride in embedding ourselves in your team and designing bespoke solutions and processes. We work alongside our clients to create a platform that fits their business.
Meet Some of Our HubSpot Gurus
Connecting Your Techstack
Integrated systems are faster, more accurate, and provide visibility across teams.
Curious about what systems we can help connect?
HubSpot Implementation
Our team can implement HubSpot across your entire organization. Our process customizes and configures the platform based on your unique needs to ensure you get the most out of your Hub.

Integrations
Enhance your HubSpot by integrating other key systems and applications across your organization. Whether you’re planning to integrate a new app with your Hub, or an existing stack, we can help.


Training and Onboarding
As an official Partner-Scaled Onboarding (PSO) agency, we can provide training and onboarding services designed to reinforce your business processes and integrate them with the tools available within HubSpot.
HubSpot Hubs Support
Marketing Hub |
Sales Hub |
Service Hub |
| Drive revenue and streamline marketing efforts with tools that connect you to your audience effectively, all while optimizing investments with powerful analytics. | Enhance productivity and customer connections with comprehensive sales tools, designed to scale with your organization’s growth. | Build lasting customer relationships with a suite of service tools that streamline communication and enhance team productivity. |
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CMS Hub |
Operations Hub |
Commerce Hub |
| Empower your marketing and development teams with a CMS that offers flexibility, security, and personalized customer experiences. | Maintain clean, curated customer data and automate business processes for a unified view of customer interactions, delivering seamless experiences. | Streamline your commerce operations with robust tools for billing, subscriptions, and revenue collection, integrated seamlessly with your CRM. |
Management & Administration
Whether just wrapping up a new implementation or if you already have HubSpot up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.


Partner With Our HubSpot Professionals
HubSpot is a powerful platform, but working with a great team can help it integrate with your needs and processes for that “just-right” feeling.
Our Technology Partners
In addition to our HubSpot partnership, we also proudly partner and have experience integrating additional solution providers to help our clients reach their business needs.