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Samantha Aiken

What Marketers Should Know About Google Going Into 2025

Google’s dominance in online search and advertising has shaped digital marketing for years, but as...

How To Generate High-Quality B2B Leads in Paid Search

B2B Lead Gen Paid Search campaigns can be some of the most difficult to perfect because unlike...

Poor Web Development Could Hurt Your eCommerce Business

In the world of eCommerce, your website is a powerful tool that can make or break your business....

When To Trigger Automated Emails

As the marketing landscape becomes increasingly complex, email marketing in particular remains a...

Everything You Need to Know About Google Merchant Center

Google Merchant Center is a tool that allows sellers to list their items in Google Shopping’s free...

HubSpot’s New AI Search Grader Tool

HubSpot’s New AI Search Grader Tool is designed to help brands understand how AI-powered search...