Sales Engine vs. RevOps: What’s the Difference and Do You Need Both?
If you’re navigating today’s revenue landscape, you’ve likely encountered two buzzwords that seem...
Bound | Concept Blog
Concept’s B2B blog that focuses on appointment setting and sales development, digital marketing, and CRM tips & tricks
Why "Appointment Setting" and "Lead Generation" Are Not Synonyms
In B2B sales and marketing, “lead generation” and “appointment setting” are often used...
The "No-Show" Epidemic: How to Ensure Your Appointments Actually Happen
You've done the hard work. Your B2B appointment setting process generated qualified leads. Your...
How to Build a HubSpot Dashboard Your CEO Will Actually Look At
Most HubSpot sales reports gather dust. Despite hours of setup, executives rarely open them. Why?...
HubSpot Smart Content: Personalizing the Website Experience for B2B
HubSpot Content Hub enables website personalization through Smart Content: dynamic page elements...
5 KPIs that Scream Your Sales Process Is Broken
When your sales are down, it’s tempting to blame the market, your pricing, or your team’s effort....
The "Warm" Cold Call: How to Use Intent Data to Improve Your Appointment Setting Win Rates
Cold calling has been the backbone of B2B appointment setting. But as buyer behavior evolves,...
Optimizing Content for ChatGPT, Gemini, and Perplexity
Search behavior is shifting from typed keywords to conversational, AI-generated answers. Engines...
Can AI Answers Steal Your Traffic? Here’s How to Stay Visible in the Age of Answer Engines
The way people find information online is changing fast. Instead of clicking through pages of...
Using Surveys in HubSpot: Complete Guide to Customer Feedback
Understanding what your customers think about your products, services, and overall experience is...
5 Ways Structured Data Improves AEO Visibility
As AI-driven search replaces traditional SEO as the dominant way users find information, the rules...
The 7 Formatting Tweaks That Actually Move the Needle
The seven formatting tweaks that improve AI search visibility are: answering questions directly in...