Turn More MOFU Leads into Sales with The Right CRM Strategy
The middle of the funnel (MOFU) is where good leads often go to die. By this point, you’ve already...
Bound | Concept Blog: sales engine
How Technology Can Streamline BOFU Efforts
Closing a deal doesn’t just depend on what your sales team says; it depends on what your systems...
Closing More Deals: Best Practices for an Effective BOFU
You’ve qualified your lead, educated them, and guided them down the sales funnel. Now comes to...
How to Identify and Address Leaks in the MOFU
When it comes to B2B sales, the middle of the funnel (MOFU) is where good leads can go to die. It’s...
Common Pitfalls in TOFU Lead Nurturing (And How to Avoid Them)
Lead nurturing doesn’t start after someone fills out a form; it begins the moment a potential...
Appointment Setting Benchmarks in Industrial Sales: What 2.3% Conversion Really Means
When it comes to industrial sales, numbers matter. Benchmarks help sales leaders understand...
Driving TOFU Success: Strategies to Increase Lead Generation
The top-of-the-funnel (TOFU) plays a vital role in fueling your sales engine. Without a steady...
Breaking Down Silos: How Sales, Marketing, and Customer Success Can Work Together
In theory, sales, marketing, and customer success should function like a well-oiled machine; each...