Defining and Using MQLs and SQLs During Inbound & Outbound Lead Generation
The journey from capturing initial interest to sealing a deal involves several stages in lead...
Bound | Concept Blog: sales (2)
Creating and Using Your Ideal Customer Profile (ICP)
When approaching any kind of account-based sales or marketing effort, understanding your audience...
Crafting an Effective Outbound Sales Playbook
In the dynamic world of sales, making sure your team is equipped with a well-defined outbound sales...
3 Steps to Project Success with Concept
Keeping our current customers satisfied and cultivating long-term relationships with our clients is...
Preparing for 2023: B2B Lead Generation Strategies to Consider
Even though we’re beginning to see more and more light at the end of the tunnel with the sense of...
Five Crucial Steps to Lead Nurturing for Your Business
If you're like most businesses, your sales funnel isn't as mature as you'd like it to be. You...
2022 Lead Generation Trends to Focus On
The pandemic has shaken up everything we thought we knew about the B2B world. If you were following...
Which Marketing Automation Platform Should You Use?
Technology is quickly evolving for sales and marketing teams – just like in our daily lives....
3 Key Components of Lead Generation
We’ve all heard the saying, “being at the right place at the right time”. Which rings true for...
Inspiring Effective Sales
Sales is dynamic. It’s the bottom line and drives everything.
We need it, we need more of it, and...
Sales Funnels & Lead Nurturing: A Tale of a Sales Lead - Part 2
We left off in Part 1 discussing some pitfalls companies run into with needing more sales leads or...