Brand Voice in HubSpot's Content Hub
Brand Voice - one of the many new features available in HubSpot's Content Hub - is an AI-powered...
Bound | Concept Blog: digital marketing (2)
AI-Generated Content Can Hurt Your Google Ranking
Based on early findings following Google’s March 2024 Core Update, AI-generated content can hurt...
Integrating Paid Social Advertising and Programmatic Media
While programmatic and social media advertising operate differently, marketers can leverage both to...
How to Use Programmatic Video Ads
Programmatic video advertising has taken one of the most engaging content forms and revolutionized...
An Overview of Salesforce Marketing Cloud [Updated 12/19/2023]
Salesforce continues to dominate the CRM world with its cloud-based system catering to various...
An Overview of HubSpot’s Marketing Hub [Updated 11/28/2023]
HubSpot's Marketing Hub continues to be a powerhouse, empowering marketers to streamline their...
The Six Main Programmatic Advertising Channels
There's no denying the power of advertising in today's digitally driven world. Advertisers have...
Start a Content Recycling Program: Reshare, Repurpose, Rewrite
When marketers sit down to work on their content calendars, we tend to put on blinders and only...
Reap the Benefits of Marketing Automation
In today’s digital landscape, marketing automation is one of the most effective ways to optimize...
Programmatic Media: What it is and why you need it
Programmatic media is a powerful marketing tool for businesses looking to maximize the...
Preparing for 2023: B2B Lead Generation Strategies to Consider
Even though we’re beginning to see more and more light at the end of the tunnel with the sense of...
How to Develop a Quarterly Marketing Plan
When it comes to developing a quarterly digital marketing plan, it’s important to understand your...