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Concept Blog: digital marketing

What are Programmatic Audio Ads?

With more people listening to podcasts, audiobooks, and other audio content, marketers should be...

How to Use Programmatic Video Ads

Programmatic video advertising has taken one of the most engaging content forms and revolutionized...

An Overview of Salesforce Marketing Cloud [Updated 12/19/2023]

Salesforce continues to dominate the CRM world with its cloud-based system catering to various...

An Overview of HubSpot’s Marketing Hub [Updated 11/28/2023]

HubSpot's Marketing Hub continues to be a powerhouse, empowering marketers to streamline their...

Start a Content Recycling Program: Reshare, Repurpose, Rewrite

When marketers sit down to work on their content calendars, we tend to put on blinders and only...

Reap the Benefits of Marketing Automation

In today’s digital landscape, marketing automation is one of the most effective ways to optimize...

Programmatic Media: What it is and why you need it

Programmatic media is a powerful marketing tool for businesses looking to maximize the...

Preparing for 2023: B2B Lead Generation Strategies to Consider

Even though we’re beginning to see more and more light at the end of the tunnel with the sense of...

How to Develop a Quarterly Marketing Plan

When it comes to developing a quarterly digital marketing plan, it’s important to understand your...

21 Sales and Marketing Trends to Focus on in 2021

We all know that 2020 was a year of change that affected every industry in the global marketplace,...

Pivoting Your Sales Pipeline Strategy

Your business could offer the best product and the best service with the best employees. But there...