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Target the right accounts from the start. Concept makes it easy to build and manage prioritized account lists and follow-up that is needed after tradeshows.
Concept is a unique sales development and marketing agency. We specialize in helping our clients track all leads through any portion of the sales funnel. We develop a custom reporting dashboard for each client, so they have complete visibility into how their leads and campaigns are performing. With our partnerships with Salesforce and HubSpot CRM platforms, our clients are also able track their conversions from various media buying platforms. At Concept, we connect all sales and marketing efforts back to actual closed deals and prove true ROI.
What is your tradeshow ROI? If you’re like most businesses, it may not be as high as you hoped it would be. That’s where Concept comes in with the assist.
We help you make sure that these new leads captured during your tradeshow become customers you keep. To convert them to sales, you need to be fast, responsive, and timely, or you could lose them.
Your leads will forget about the conversations they had with your firm shortly after returning to the office.
Since there’s nothing like making a great first impression before your event even begins, let Concept know about your upcoming tradeshow, so we can set up a direct response follow-up campaign for success. We make sure that once the event is over, we reach out to these new leads immediately.
Throughout the years, Concept has done this so well that many of our clients make this tradeshow follow-up service as part of their lead qualification. Utilize Concept’s resources to assist with generating this essential data.
Many businesses focus on finding new customers, but not managing their current customers or communicating better with their current clients. When you don’t communicate with your customers, and dealing with any issues, your competitors will. This is one way we generate leads for our clients – by finding prospects who are having issues with their current vendors.
Rather than see a gradual loss of customers, Concept helps uncover issues clients are facing with your organization and helps improve your customer retention rates. The same skills that our B2B sales development representatives use for setting appointments and lead generation are working for conducting customer surveys.
Each client’s needs are different, so you can count on Concept to work with you to create a customized survey that will focus on your specific concerns and challenges. We help identify the right questions to ask and handle phone conversations in a way that inspires candid and helpful feedback.
Our clients get:
actionable business intelligence,
and a better understanding of how to keep your customers happy, how to make better strategic decisions, and how to strengthen your customer relationships!
Whether you’re already using account-based marketing (ABM) techniques to target your accounts that could result in large revenue or are considering implementing an account-based marketing strategy, you need to add outbound lead generation into your mix.
Account-based marketing is about aligning your sales and marketing campaigns around specific targets instead of the entire market. Outbound calling is that personal touch your business needs to reach the decision-makers. Businesses that use account-based marketing techniques prefer to build their strategies around personalized messaging for each account.
Concept’s B2B appointment setting campaigns can provide many benefits, like:
Help target and include all contacts/decision makers at key accounts
Increase engagement across decisions makers
Identify events that decision-makers have attended
Build the relationship between your internal sales team to prospect key decision-makers
Accurate data is needed to determine which accounts you should be targeting. Outbound calling and lead profiling research can help cleanse your data and identify profitable accounts.
Gain insight into critical issues your prospects are facing. This is a key factor to developing an ABM strategy. Outbound calling lets you establish an ongoing dialogue which allows you to address your client’s needs and interests.
Outbound calling offers a personalized approach that leads to building trust and customized messaging targeted to key prospect individuals. Two-way communication is a key strategy for developing the relationships needed for ABM.
Use outbound calling to align marketing and sales efforts.
Since B2B buying cycles are longer compared to B2C buying cycles, outbound calling can help your business sustain a dialogue over a longer period of time. The insight gained enables your sales team to refine their knowledge which will deliver better, more specific propositions.