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Pardot Services.


Concept has been doing lead generation & sales development since 2002. Our team of certified Pardot professionals helps ensure that you’re getting the most out of your Pardot solution. As your Pardot partner, whether your business is looking to improve a current Pardot marketing automation program or plans to integrate Pardot marketing automation technology, our team is here to help.

Pardot is a lead generation and nurturing tool which is part of Salesforce. Pardot allows businesses to track and measure the effectiveness of their emails, gain insight on customer behavior, and personalize content for campaigns.

Utilizing Pardot for Marketing Automation

Companies utilize Pardot for:

Lead Management

Lead management includes lead qualification, nurturing, segmentation, and customized content.

Lead Generation

The first step in lead nurturing is netting a user’s email address. This happens through many digital sources including websites, landing pages, and forms. If your business is struggling with getting new leads, be sure to learn more about Concept’s Digital Marketing. Pardot provides tools and resources to collect email addresses.

Email Marketing

Pardot supports up to 10,000 email addresses within the base package and expansion is simple for organizations who’s contact lists are larger. Pardot allows templates to be created, so a branded design can be built and locked down, but the other departments can create, send, and track emails from within Salesforce.


Knowing how a campaign performed is essential in today’s business. Pardot offers a several reporting tools, so your company can effectively measure communications and determine the return on investment (ROI) with ease. From campaign reports to point of conversion to landing pages to emails, you will be able to track the interactions within Pardot and report on the performance.

B2B Marketing Automation Overview

B2B marketing automation allows lead generation and lead nurturing through sales funnel stages. Prospects are moved efficiently along a path from lead-qualified to sales-qualified, and ultimately, become customers.

With marketing automation software like Salesforce Pardot, your business can close more deals through lead intelligence and prioritization, automating basic sales tasks. This will allow your sales team to focus on managing and nurturing only the best leads.

List Segmentation

Lists can be hard to manage. When email lists are comprised of email addresses with additional information about each person like mailing address, preferences, purchasing history, birthday, etc.

This type of data allows you to break your lists into groups, which is also called segmenting your lists. Perhaps you are having an event in New York and only want to invite your audience who resides in the tri-state area. There are many possibilities when it comes to segmenting your list.

Scoring and Grading

Lead scoring is a way of assigning a numerical score to your prospects based on their behavior. It’s a qualifying measure and provides up-to-date feedback on their interactions with your business whether it’s through your website, emails, social posts, landing pages, etc. Utilizing lead scoring can help move a prospect down the sales funnel in a more meaningful way through targeted messaging.

Pardot Solutions

Pardot Consulting & Strategy

Pardot Implementation

Implementing Pardot as your marketing automation platform is an exciting decision. Now that you’ve chosen the marketing automation took, it’s time to execute and build out the system and processes.

To get the most value from Pardot, Concept can configure your system to augment your business. Here’s what your business will receive as part of Concept’s Pardot implementation services:

Pardot Training & Onboarding Services

Concept’s Pardot training and onboarding services, you can feel confident knowing that you will receive all necessary training for teams of all sizes.

Our personalized Pardot training and onboarding services are customized to each client with their unique business needs. Training is performed within their instance of Pardot, so your team can better understand how your organization’s marketing automation technology works.

A typical Pardot Training agenda includes:

Pardot Administration & Support

For those organizations looking for a more customized or hands-on training, Concept provides customized training services for both end-users, managers, and administrators.

Our training content is not “one-size-fits-all.” For each company we work with, we strive throughout the training to reinforce your business processes. Whether your team is a bunch of experienced marketing automation professionals or they’re reluctant to move away from their rolodex, both want to know – “What’s in it for them?” We strive to educate trainees on what more they can accomplish by working in Salesforce. We typically offer live hands-on training sessions onsite at your location, but we can also deliver employee training remotely, via a web conference.

The Concept Difference.

Concept is a unique sales development and marketing agency. We specialize in helping our clients track all leads through any portion of the sales funnel. We develop a custom reporting dashboard for each client, so they have complete visibility into how their leads and campaigns are performing. With our partnership with Salesforce, our clients are also able track their conversions from various media buying platforms. At Concept, we connect all sales and marketing efforts back to actual closed deals and prove true ROI.