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Pardot Services.


Pardot Solutions

Our team of certified Pardot professionals helps ensure that you’re getting the most out of your Pardot solution. As your partner, whether your business is looking to improve a current marketing automation program or plans to integrate Pardot marketing automation technology, our team is here to help.

Consulting & Strategy

Software is only as good as the way your organization uses it, and marketing automation software is no different. If you’ve invested in marketing automation, you want a positive return on that investment. With years of experience helping companies implement marketing automation software, let our team of certified professionals work alongside yours to develop a strategy to maximize the solution. Our consulting and strategy services include the evaluation of items such as: 

  • Discovery & Process Analysis
  • Persona Development
  • Content Marketing Strategy
  • Marketing and Sales Funnel Definition
  • Pardot Lead Nurturing Plan
  • Sales and Marketing Workflows
  • Lead Scoring and Measurement Strategy
  • Helping to Define & Measure ROI from Marketing Efforts


Whether Pardot is your first marketing automation platform or you’re migrating from an existing one such as; Marketo, Hubspot or Eloqua, Concept can help. Every marketing automation migration is unique because no company or system is the same. Getting a fresh start doesn’t mean you have to leave your history in the past, you just need an experienced team to guide you through the process.

To get the most value from Pardot, Concept can configure your system to align with your business objectives with implementation services including:

  • Assigning User Roles
  • Technical Setup
  • Salesforce Integration
  • Data Migration
  • Analytics Integration
  • Folders, Tags, Campaign Creation
  • Form & Form Handlers
  • Landing Page & Email Template Creation
  • List Building & Segmenting
  • Dynamic Content
  • Automation Rules
  • Drip Campaigns
  • Lead Assignment, Alerts, & Notifications
  • Integration into Website
  • Training

Training & Onboarding Services

Our personalized training and onboarding services are customized to each client’s unique business needs and marketing goals for end-users, managers, and administrators. Training is performed within your instance of Pardot, so your team can gain firsthand experience on how your organization’s marketing automation technology works.

Key topics for Pardot Trainings include:

  • Forms and Form Handlers
  • Pardot Email Templates and List Emails
  • Segmentation and Lists
  • Pardot Automation Rules
  • Pardot Landing Pages
  • Gated Content and Pardot Scoring Categories
  • Pardot Engagement Studio
  • Pardot Grading and Scoring

Administration & Support

When you need Pardot support, what you need is a dedicated partner that understands your business and can help get the most out of your marketing software. Our dedicated administration team of Certified Pardot Professionals becomes a virtual extension of your team to run your marketing automation software.


The Concept Difference.

Concept is a unique sales development and marketing agency. We specialize in helping our clients track all leads through the entire sales funnel. At Concept, we connect all sales and marketing efforts back to actual closed deals and prove true ROI. Whether your organization is looking for the people, process, or technology to grow your sales development and marketing efforts, Concept is here to help.