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Supported Industries.


The B2B sales development landscape is always changing. Buyers have access to far more information to help them make an educated buying decision prior to even talking with a salesperson. As a result, the sales development team landscape continues to become more complex and sophisticated. Any good sales / marketing leader must be aware of the evolution of the overall process – not just what’s happening in their company. Concept specializes in several industries including capital equipment, supply chain, and construction.

Whether you are struggling with converting leads into closed sales, improving lead quality, finding the right tactic for garnering more sales-qualified leads, or simply have limited knowledge about quality lead generation, Concept will be your dedicated partner to understanding your challenges and offering a comprehensive, data-driven solution.

Our B2B sales development and lead generation services in these industries have helped companies and dealers grow for almost 20 years. Our sales development programs are created utilizing our expert team of business development professionals. We have been extensively fine-tuning and troubleshooting of our calling programs which have generated hundreds of thousands of dollars in new business revenues for our clients.

Below are some of our clients’ categories:

The Concept Difference.

Concept is a unique sales development and marketing agency. We specialize in helping our clients track all leads through any portion of the sales funnel. We develop a custom reporting dashboard for each client, so they have complete visibility into how their leads and campaigns are performing. With our partnerships with Salesforce and HubSpot CRM platforms, our clients are also able track their conversions from various media buying platforms. At Concept, we connect all sales and marketing efforts back to actual closed deals and prove true ROI.

Through our successes and failures operating in this space, we’ve come up with a list of areas to focus on when making these calls. Below are the areas that are often overlooked but can make all the difference when it comes to selling your product or service.